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Marketplace knowledge and insight —
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Lateral Partner Representation/Mergers

Confidentiality, market knowledge, insight and guidance summarize the benefits of working with The Advocates. Making a lateral partner move, or merging your firm with another law firm is a critical time. We have worked with dozens of partners and helped them with this transition. Our process features:

  1. Knowledge: We have a broad knowledge of the market as we work with a large number of firms and have met with the leadership of these law firms in the markets we serve. Along with how we get to know you and your practice, through our unique CBI, this gives us an edge in helping you view this decision as holistically as possible. Also our market knowledge can let you know how the offer stacks, up, what you should expect, comparisons, etc.

  2. Confidentiality: First of all, we work with you to limit the number of opportunities to consider. The less people that are involved the better the chance to keep your search completely confidential. Second, we work directly with leaders within each client firm and have established a track record of credibility with them. This allows us to call, without using your name, and measure if there is true potential for a move to that firm.

  3. Unique assessment and negotiation tools: We offer several unique tools, developed through our experience working with lateral partners that help you assess your practice accurately, and work with you and our client firm on negotiating a fair deal, that represents a win-win outcome leading to a long term fit.


  4. Speak with us directly to get details.

The Advantages of Working With The Advocates

  1. Fit – unique view of the marketplace and understanding of you and your needs.
    • We take our clients through a proprietary set of questions to help us develop insights into their goals, culture and traits of top performers.
    • Our unique CBI – Chronological Behavior-based Interview helps us to understand you, your career goals and the type of opportunity that presents the best fit.
    • We use the information above to help you decide the best potential opportunities for the next step in your career.

  2. Access to opportunities available only through us:
    • Each year 30–40% of the placements we make are created through our knowledge of our clients and their strategic goals — not to “open” positions. This means you have access to positions that are not advertised as they are only available to us.
    • We often know about opportunities before they are advertised.

  3. Market Intelligence – We have daily conversations with law firm and corporate leaders, that, along with our formal research have created a tremendous database of market intelligence from what firms are doing and why, to local pay trends, etc.

  4. Confidentiality – We can inquire about potential opportunities without compromising the confidentiality of your search.

  5. Focus on your practice — not on your next position. By working with you and searching for you we can work together to submit you only to appropriate positions. We take a lot of busy work off your plate, allowing you to focus on your practice.

  6. Career Coaching – Due to our CBI, we can offer on-going career coaching.

  7. Interview Feedback and Coaching – You are a great legal professional — we can help you become a better interviewer.

  8. We negotiate salary for you through a unique process that avoids positional bargaining in favor of an approach based on mutually desired outcomes.