Fall Newsletter
November 2008
 
 

Introducing eAdvocates:
Your Connection to the Advocates Community


We are pleased to announce the first edition of our quarterly e-Newsletter devoted to informing you about trends in law firm management, best practices gleaned from our work with hundreds of firms, and ideas on how to grow your practice and hire the best people. Our goal is to provide you with useful information and to create an on-line community for sharing ideas and best practices.

Please let us know how we're doing and what you would like to hear about; if you wish to contribute articles or submit jobs, please pass along this information to editor@targetedlegal.com.



Article Archive

Marcus Ollig  
Law Practice Management:
A Six-Step Path to Increased Profitability for Local Firms

By Marcus Ollig

Every year, The American Lawyer¹ publishes its annual "Am Law 100,"² which rates the nation's top 100 firms in various categories, including size and profitability. The Am Law 100 firms achieve their size and profitability largely by dominating a variety of high-level niches; playing in the largest corporate markets in the world; wooing clients and matters that support the highest legal fees; limiting the number of equity partners; and delivering superb productivity.

But how can a small, or even a large, leading local firm improve its profitability and build a stable, growing organization in a smaller legal market? Obviously, the key is for these firms to bill more hours at a higher rate. This article proposes six key actions that law firms in any given market can take to maintain and raise their billing rates as they more fully leverage internal human capital:
  1. Differentiate the firm by understanding and communicating its value proposition.

  2. Focus on strengths in terms of practice areas, service delivery and niches.

  3. Hire well and train attorneys at all levels; stress to attorneys that service and rainmaking are fundamental to the practice of law.

  4. Leverage compensation and rewards programs at every level.

  5. Employ efficient decision-making structures.
Firms that have mastered the first five will be better able to:
  1. Leverage associates—productively employ at least three associates for every one partner.


Read the Full Article and learn details about each action point and how they can make a difference.

 

   >  Targeted Talking Points
 
Great Read Suggestion From ABA Journal
Legal Futurist: ‘The Party is Now Over’

By Debra Cassens Weiss

Our Thoughts:
This is a very interesting article about the future of the legal business. It could not be more timely, given the recent economic downturn, the increased complaints from legal departments about the steep increase in hourly bill rates over the past few years and increasing corporate cost cutting focused on legal fees.

According to the article, futurist Richard Susskind argues that the recent economic downturn will accelerate trends in the legal field to cut costs, including the proliferation of offshore outsourcing of legal work, legal call centers, on-line legal services and other drastic ideas. It is an interesting article, but I believe these trends will more likely remain in the margins of legal work. When huge changes come into any industry it seems the predictions are always wilder than the transformational changes, which tend toward incremental shifts over time.

For example, corporate legal departments want lower, more predictable fees, but the nature of their work is such that they still need a level of care and quality that law firms are in the best position to provide. However, the billable hour can reward the wrong behaviors and means open-ended legal costs to in-house counsel.

The "party" continues for firms who embrace flat fee arrangements and other predictable, risk sharing revenue models
This is why we believe ideas like flat fee arrangements loom on the horizon for many areas of transactional and litigation work. Firms who get there first stand to improve profitability and gain clients, especially in an economic downturn. They guarantee a set price point for a given trial or transaction and put the onus of efficiency back on the law firm. They can benefit law firms tremendously as well as long as they are managed correctly.

Let us know if you would like more information about this or other trends we are seeing across the country.

mollig@targetedlegal.com

 
 
 

Dececember 19, 2008
8:30 AM - 4:15 PM

CLE Live Seminar
Private Equity: Down but not out - Waiting for the next opportunity
Check COBAR website for pricing and more info

 
     
Just the Facts
  70% percent of law firm partners are baby boomers, born between 1946 and 1964.


Seemingly opposing snapshots of 2008 Legal Employment:

Even in a down year, Law firms grew in size by 4.3% in 2008.


Jobs in the legal industry have shrunk 1.1% since October 2007 to the lowest level December 2005.

Explanation:
The difference can be explained by the fact that the largest law firms still added attorneys in 2008 on a net basis (as did many smaller firms) while overall legal employment shrunk as law firms laid off staff before lawyers. So far, we see most of the significant layoffs for both attorneys and support staff centered in "money center" markets.

 
     
From Our Clients
  “I have talked with a number of recruiting firms, and while many aspire to provide superior personal service – few deliver. However, you and your firm truly make good on that promise. You have far exceeded my expectations.”
Managing Partner
Denver Law Firm

 
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